Donald Trump is a brand looking for a product.
In 2016, Trump 1.0 affixed his brand on Steve Bannon’s product and won.
In 2020, Trump 2.0 brand was affixed to a hybrid, anti-neocon product and lost.
In 2024, Trump 3.0 has affixed his brand to the Unity Platform crystallized as MAHA (Make America Healthy Again).
The great realignment is now in plain view: Neocons (Bush, Dick & Lynn Cheney) have merged with Neoliberals (Clinton, Obama, Biden/Harris) as the Establishment Democratic Party, and the anti-establishment movement has consolidated under Trump 3.0 (MAGA + MAHA).
RFK Jr. was the most significant independent candidate for President in 2024 because he leveraged his support across the political center to develop Trump’s new policy agenda:
1. End the chronic disease epidemic in America by dismantling corporate capture by Big Ag and Big Pharma over federal food and drug regulatory agencies,
2. End the Forever Wars and redirect resources from the bloated military budget to reinvest in the American Middle Class and U.S. infrastructure, and
3. End the government propaganda and censorship regime.
4. Close the southern U.S. border and enact an immigration policy that serves America.
This is a huge change. If Trump wins, he will not be beholden to the establishment because he will never run for office again.